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Consumer Life

Jumpstart innovation and discover how consumers’ everyday lives are evolving

Welcome to GfK Consumer Life, a global data and insight service that provides a view on how consumers' everyday lives are evolving.

Clients can now access what people think, and what people do on a global, regional, local or micro level. With over 30,000 respondents aged 15+ and accounting for 84% of global GDP, Consumer Life has the data you need to jumpstart the innovation process.

For instant visibility on the big issues that are facing your industry, consider a GfK Consumer Life standard report. For larger business challenges, consider our bespoke consulting service, tailored to your needs.

Gain deeper insights into the everyday lives with GfK Consumer Life:

  • Start with the broader context of change to understand how social and cultural shifts impact people's everyday lives
  • Understand how these changes impact engagement with products and services
  • Have visibility into disruptive forces, and how consumers may embrace or reject them
  • Capture emerging opportunities by monitoring change across all aspects of their consumers' lives

What is GfK Consumer Life?

  • A global data and insight service that provides a longitudinal view on how consumers' everyday lives are evolving.

How does it work?

  • Leverages longitudinal perspective and global framework to apply macro trends at a micro level
  • Flexibility to view insights through specific business issue

What are the key benefits?

  • Clear direction on what's changing, why and who is most affected
  • Unique insights for strategic priorities including: market opportunities, innovation, customer targeting, brand positioning, and marketing planning process

What syndicated reports are available?

  • Truth behind the Myth: Understanding Chinese Consumers - 10 Insights and Inspirations
  • Embedding Ethics: Corporate Social Responsibility and Consumers - 10 Insights and Inspirations
  • Consumers and Food: An Essential A to Z
  • 10 Insights and Inspirations
  • In a Good Place: Understanding Consumers in Latin America - 10 Insights and Inspirations
  • Super Connected Consumers: Pioneers of a Digital World
  • Asia-Pacific: High Growth, High Opportunity
  • Global Consumer Trends Now and Next
  • Global Consumers and Mobility
  • Global Parents: A Growing Area of Opportunity
  • Global Women Pursue the Good Life
  • Global Consumer Trends - The Cornerstones of Innovation
  • The Millennial Generation
  • Global Consumer Trends - Now and Next

What is the lead time to access data and insights from GfK Consumer Life?

  • Clients can access data and insights according to their needs instantly, once an order is placed
Latest Insights

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