Welcome to GfK Consumer Life, a global data and insight service that provides a view on how consumers' everyday lives are evolving.
Clients can now access what people think, and what people do on a global, regional, local or micro level. With over 30,000 respondents aged 15+ and accounting for 84% of global GDP, Consumer Life has the data you need to jumpstart the innovation process.
For instant visibility on the big issues that are facing your industry, consider a GfK Consumer Life standard report. For larger business challenges, consider our bespoke consulting service, tailored to your needs.
Gain deeper insights into the everyday lives with GfK Consumer Life:
- Start with the broader context of change to understand how social and cultural shifts impact people's everyday lives
- Understand how these changes impact engagement with products and services
- Have visibility into disruptive forces, and how consumers may embrace or reject them
- Capture emerging opportunities by monitoring change across all aspects of their consumers' lives
What is GfK Consumer Life?
- A global data and insight service that provides a longitudinal view on how consumers' everyday lives are evolving.
How does it work?
- Leverages longitudinal perspective and global framework to apply macro trends at a micro level
- Flexibility to view insights through specific business issue
What are the key benefits?
- Clear direction on what's changing, why and who is most affected
- Unique insights for strategic priorities including: market opportunities, innovation, customer targeting, brand positioning, and marketing planning process
What syndicated reports are available?
- Truth behind the Myth: Understanding Chinese Consumers - 10 Insights and Inspirations
- Embedding Ethics: Corporate Social Responsibility and Consumers - 10 Insights and Inspirations
- Consumers and Food: An Essential A to Z
- 10 Insights and Inspirations
- In a Good Place: Understanding Consumers in Latin America - 10 Insights and Inspirations
- Super Connected Consumers: Pioneers of a Digital World
- Asia-Pacific: High Growth, High Opportunity
- Global Consumer Trends Now and Next
- Global Consumers and Mobility
- Global Parents: A Growing Area of Opportunity
- Global Women Pursue the Good Life
- Global Consumer Trends - The Cornerstones of Innovation
- The Millennial Generation
- Global Consumer Trends - Now and Next
What is the lead time to access data and insights from GfK Consumer Life?
- Clients can access data and insights according to their needs instantly, once an order is placed