Innovation success is increasingly about its emotional connection. Our breakthrough technology captures the natural way consumers feel and talk about your ideas. Our voice analytics, powered by machine learning, measures your concept’s excitement, engagement, and energy by simply listening to what consumers say and how they say it. This produces powerful KPIs that embrace the relevance of the innovation to consumers’ lives.
In the three webisodes below, we describe our technology and how you can increase the success of your innovations:
Consumers are looking for products that will improve their lives. In our exceedingly noisy world, a bit of excitement can capture the attention of consumers, and have a significant impact on sales. How do you know if your concepts are delivering on this emotional connection?
Limited budgets with more aggressive timelines is the reality of today’s innovation process. How do we improve the process to make it more agile and efficient, while reducing the risk of failed products?
Many organizations are searching for a more human-centric innovation process. One that brings consumers closer to product designers and marketers. New research tools bring the voice of the consumer to your fingertips.