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Current trends in the German camcorder market

10.07.2015

The German market for camcorders is growing again. From January to May 2015 value grew by +16.5 percent compared to last year’s period.

Biggest driving factor for the market are still action cams. In the ongoing year the sales value increased by +52.2 percent. Although the market for traditional camcorders is still decreasing (-11.3 percent sales value), high end devices are growing in importance. The sales value for camcorders with a price tag above 900 Euro increased by +28 percent compared to last year.

Another mentionable development is the increased demand for 4K models. The production of extreme high resolution content seems to become more and more important for the consumer. In May 2015 47.1 percent of the whole sales value in the camcorder market was generated by 4K models.

During all the developments the average price for camcorders remained relatively stable. From January to May 2015 the price only decreased slightly by 1.9 percent.

 

 

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