Are the German and the Austrian tire markets actually as similar as they might seem? This was a central question that Martin Faißt, International Marketing Manager Automotive at GfK in Germany, sought to answer in his recent presentation at the AutoZum automotive industry gathering in Salzburg, Austria.
Both countries share the same language, for instance, but it is exactly here that differences can be unveiled. Look at the date of the AutoZum show: It took place in the month of January – or Jänner, as the month is called in the Austrian dialect; In Germany’s version of German, that would be Januar. Faißt used such subtle differences (and some similarities) as a lens for better understanding the Austrian and German tire markets and what impacts the tire industry in both countries.
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