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Smart Insights: Fashion and Lifestyle

The fashion and lifestyle industry faces just about every challenge going: from demand driven Omni-channel retailing that puts customer loyalty under pressure, to how to best optimize your distribution, or improve the ‘stickiness’ to your brand with successful retail promotions and customer experiences.

To successfully tackle these challenges, fashion and lifestyle companies need a clear understanding of consumer attitude and behavior, as well as brand performance at every touch point.

Whether clothing, textiles or lifestyle products (such as sports goods, accessories, bags, sunglasses), GfK tracks consumer preferences, shopping behavior, purchase trigger points and brand experiences across all points of contact with your brand. Our fashion market researchers analyze this data to highlight areas that will produce the greatest increase in overall customer satisfaction and loyalty. And we identify clear actions to help you achieve growth within the fashion and lifestyle industry.

Fashion Talk Newsletter

Aktuelles von Fashion & Lifestyle

Marktdaten und wie sich Mode- und Verbrauchertrends auf Ihr Geschäft auswirken.

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Latest insights

Here you can find the latest insights for fashion and lifestyle industry. View all insights

    • 09/12/19
    • Fashion and Lifestyle
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Geomarketing
    • Geodata
    • Global
    • English

    Munich residents spend the most online for food

    GfK has released new purchasing power studies that include for the first time purchasing power potential for 17 product groups for both online and brick-and-mortar retail in Germany.
    • 08/15/19
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Global
    • English

    Map of the Month: Brick-and-mortar retail turnover, Europe 2019

    GfK's Map of the Month for August illustrates the forecasted growth rates for brick-and-mortar retail turnover in Europe in 2019.
    • 07/24/19
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Geodata
    • Global
    • English

    Regional urban hubs drive retail trade

    Germans have an average of €5,911 per person for retail spending in 2019. But they often do not spend this money in their own towns, which allows locations with attractive retail offerings to draw and profit from this additional purchasing power.
    • 07/10/19
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Geomarketing
    • Geodata
    • Global
    • English

    Map of the Month: Retail share of private consumption, Europe 2018

    GfK's Map of the Month for July illustrates the brick-and-mortar retail share of private consumption in Europe in 2018. 
Solutions
  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

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