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Global Studies - Vacation type
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Vacation type

Global study: preferred vacation type

Internationally, 59% of people prefer a relaxing vacation, while 35% prefer an active one

  • Brazil, South Korea and China lead for favoring relaxing vacations
  • Italy, France and Spain lead for active holidays
  • Teenagers are the most energetic, with 43% preferring active vacations.
  • Those aged in their forties have highest percentage inclined towards lazy holidays.


Register to download the free report of 80+ quick-view charts, giving results by age, gender and children-in-household for 17 countries.

Countries included are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Netherlands, Russia, South Korea, Spain, UK and USA.

Register to download our full findings by country, gender and age group