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Global Studies - Cloud Storage
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Cloud storage

How essential is the cloud?

Many companies offer services that enhance the cloud experience – whether it is increased security or customizable services, such as digital photograph albums which can easily be shared with friends or family.

But are consumers actually interested in the cloud for their personal use?

We asked over 26,000 internet users in 22 countries how strongly they agree - or disagree - with the statement "it is essential for me to access or store my photos, documents, music and other content in 'the cloud' (with 'the cloud' defined as "a secure Internet location that you can access from any location or device").

  • Overall, nearly a third firmly agree that cloud storage is essential to them
  • Latin American countries have highest numbers firmly agreeing
  • Germany, Canada and Australia not convinced

Download Press Release


Use the form below to download our free, 102-slide deck of data charts showing the international overview and individual country findings – including breakdown by gender and age groups.