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GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

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Latest insights

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    • 02/16/15
    • Technology
    • Global
    • English

    2014 – a year of innovation in the TV market

    In 2014 many innovations were successfully introduced in the TV market and brought new impulses. Ultra HD (also named 4k) TVs, curved and growingly larger TVs, Smart TV and OLED lead to increasing sales in retail.
    • 01/21/16
    • Geomarketing
    • Global
    • English

    2016 GfK map editions for Brazil and Mexico

    GfK has released new maps for Brazil and Mexico. The digital maps of administrative and postal regions comprise the foundation for location-based analyses, or geomarketing, for companies across all industries.
    • 04/10/15
    • Fashion and Lifestyle
    • Media and Entertainment
    • Media Measurement
    • Global
    • English

    44% of US Adults Live in Households with Cell Phones But No Landlines

    Data from GfK MRI’s Survey of the American Consumer® show that more than four in 10 (44%) US adults live in households with cell phones but no landline telephones; this cell phone-only population has grown by 70% since 2010.
    • 04/09/15
    • Automotive
    • Global
    • English

    Are the German and Austrian tire markets as similar as they seem?

    This was a central question that Martin Faißt, International Marketing Manager Automotive at GfK in Germany, sought to answer in his recent presentation at the AutoZum automotive industry gathering in Salzburg, Austria.
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