We consume more media content on more channels and through more devices than ever before. And with the speed of technology, there’s always another disruption around the corner to change the way we choose to enjoy content.
Our media measurement solutions help identify what channels attract which audiences. Our team has devised state-of-the-art technologies and rigorous methodologies to track who is watching what, where and how they engage with content. You’ll be able to evaluate who is consuming what content across different media, platforms and device, and know what the audience thinks about that content.
GfK measures the media people consume and helps brands improve the performance of their campaigns. We create industry trading currencies, for television, print, radio, out-of-home, online and mobile – and for cross-media measurement. GfK owns media operations in over 25 markets across the world – evidence of the quality of our solutions and reliability of our technologies. Many of the world’s biggest brands plan, buy and maximize their media based on GfK’s audience measurement.