GfK Marketing Mix Evaluator

Assess campaign sales success

Quantify the impact of cross-media campaign elements on sales

The GfK Marketing Mix Evaluator provides a deep understanding of the sales impact of marketing campaigns. We deliver the key metrics that advertisers and inventory owners need to assess the success of their campaigns.

The analysis reveals the short-term sales impact generated by single campaign elements, the effect of combining media on returns, and breaks out that impact by different target groups. You’ll be able to drill down into the detail of the individual elements of your campaigns to fully analyze the success and impact of your campaign:


  • Did the campaign reach my target audience?
  • Which channels were most effective at reaching my target audience?

Channel effectiveness

  • Which channels drove my campaign?
  • Which individual elements of the campaign generated the most turnover?
  • Which media channel was the most cost-effective?

Sales impact

  • Did the campaign trigger offline purchases?
  • Did the campaign generate incremental turnover? How much?
  • How high was the Return on Investment?

Brand impact

  • Did the integrated media campaign sell the brand effectively?
  • Which medium was most effective at reaching the brand’s target audience?

Campaign impact

  • What are the short and mid-term effects of the campaign?

Optimize digital touchpoints, adjust digital media strategy and evaluate advertising effectiveness

GfK’s Campaign Performance Analysis is based on data from the GfK’s Crossmedia Link, which provides single-source cross-device digital measurement. We measure media exposure and link it to product purchases in sectors including FMCG, Travel, Entertainment, Retail and Automotive. Harmonized with ad server reporting, we provide comparable KPIs for all media channels such as Net Reach, OTS, GRP, CostperGRP etc. 

Related Products

  • GfK Campaign Performance Analysis


  • GfK Ad Fit Optimizer


  • GfK Marketing Mix Modeling & Media Mix Optimizer



Related Insights

  • 18.02.2021

    GfK Marketing Mix Evaluator News

    「2020年 家電・IT市場動向」

    GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2020年の家電およびIT市場の販売動向を発表した。

  • 02.12.2020

    GfK Marketing Mix Evaluator News


    GfK Japanは、コロナ前、コロナ後の2019年9月から2020年8月の1年間において、国内主要クラウドファンディングサイトにおけるプロジェクト支援実績を分析し、コロナ禍におけるクラウドファンディング動向がどのように変化したかについて発表した。

  • 30.10.2020

    GfK Marketing Mix Evaluator News

    「2020年 エアコンの販売動向と購入者動向」

    GfK Japanは、家電量販店における2020年のセパレート型エアコン販売動向および購入者動向を発表した。

Show all insights