GfK Travel Solution

Embrace technology, offer experiences and deliver sustainability

The Travel and Hospitality sector continues to evolve at pace as technological developments reveal new opportunities in an already complex and fragmented market. Actionable insights are key to staying ahead of the game, focusing on the right market intelligence to help address the key trends and challenges the sector faces:

Sustainability and managing the carbon footprint: We are all travelling more, but how can we balance this and look after the environment at the same time? How important is this for our customers?
Artificial Intelligence: Expected by the industry to have by far the biggest impact of all new technologies, how is our investment working? Is it delivering?
Seamless continuity across all booking channels and devices: Essential to simplify the user experience. Is our brand and product portfolio present on all channels? Are we reaching all our target audience?
Optimizing the product mix: How can we ensure we offer the right product mix by destination to deliver on consumer demand?
Understanding impact of topical news on the industry: How are consumers reacting to specific events? How quickly do things change and return to normal?

With industry experts and a suite of solutions, we can help you understand the market better, identifying new opportunities and maximizing current trends across the whole purchase journey.

Related Insights

07.07.2020

Infographics

イラストでみる、新型コロナウイルス感染症COVID-19による消費者の意識変化

新型コロナウイルス感染症（COVID-19）で、日本の消費者の意識・価値観・行動はどう変化したのか？消費者調査のデータに基づいてイラスト形式でご紹介します。

Read more
07.07.2020

News

新型コロナウイルス感染症COVID-19による消費者意識の変化

GfKは、新型コロナウイルス感染症（COVID-19）の蔓延による消費者の価値観や購買行動の変化を把握するため、4月から世界20か国で継続的な消費者意識調査を実施しており、日本の調査結果の一部をニュースリリースとして発表した。

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11.07.2020

Infographics

「GfK 2019年12月の自動車タイヤ・エンジンオイル販売速報」

2019年12月における自動車タイヤおよびエンジンオイルの販売速報を発表しました。

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View all Insights

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23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

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Related Insights

イラストでみる、新型コロナウイルス感染症COVID-19による消費者の意識変化

新型コロナウイルス感染症COVID-19による消費者意識の変化

「GfK 2019年12月の自動車タイヤ・エンジンオイル販売速報」

マーケティング

営業

プライシング

プロダクト

カテゴリーマネジメント

サプライチェーン

ビジネス・インテリジェンス

Tech and Durables –家電・IT製品–

Retail -小売–

Media and Entertainment -メディア＆エンターテインメント–

Consumer Goods -消費財–

Automotive -自動車–

Financial Services -金融サービス–

GfK Market & Retail Intelligence –市場動向-

GfK Brand Insights -ブランド-

GfK Marketing and Sales Effectiveness -マーケティング活動-

GfK Consumer & Shopper Intelligence -消費者-

GfK Media Measurement -メディア測定-