Assess campaign sales success

Quantify the impact of cross-media campaign elements on sales

The GfK Marketing Mix Evaluator provides a deep understanding of the sales impact of marketing campaigns. We deliver the key metrics that advertisers and inventory owners need to assess the success of their campaigns.

The analysis reveals the short-term sales impact generated by single campaign elements, the effect of combining media on returns, and breaks out that impact by different target groups. You’ll be able to drill down into the detail of the individual elements of your campaigns to fully analyze the success and impact of your campaign:

Audience

Did the campaign reach my target audience?
Which channels were most effective at reaching my target audience?

Channel effectiveness

Which channels drove my campaign?
Which individual elements of the campaign generated the most turnover?
Which media channel was the most cost-effective?

Sales impact

Did the campaign trigger offline purchases?
Did the campaign generate incremental turnover? How much?
How high was the Return on Investment?

Brand impact

Did the integrated media campaign sell the brand effectively?
Which medium was most effective at reaching the brand’s target audience?

Campaign impact

What are the short and mid-term effects of the campaign?

Optimize digital touchpoints, adjust digital media strategy and evaluate advertising effectiveness

GfK’s Campaign Performance Analysis is based on data from the GfK’s Crossmedia Link, which provides single-source cross-device digital measurement. We measure media exposure and link it to product purchases in sectors including FMCG, Travel, Entertainment, Retail and Automotive. Harmonized with ad server reporting, we provide comparable KPIs for all media channels such as Net Reach, OTS, GRP, CostperGRP etc.

Related Insights

20.08.2020

News

「2020年上半期家電・IT市場動向」- コロナの影響受けるも家電小売市場規模は前年並み

GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2020年上半期（1-6月）の家電およびIT市場の販売動向を発表した。

詳細をみる
07.07.2020

Infographics

イラストでみる、新型コロナウイルス感染症COVID-19による消費者の意識変化

新型コロナウイルス感染症（COVID-19）で、日本の消費者の意識・価値観・行動はどう変化したのか？消費者調査のデータに基づいてイラスト形式でご紹介します。

詳細をみる
07.07.2020

News

新型コロナウイルス感染症COVID-19による消費者意識の変化

GfKは、新型コロナウイルス感染症（COVID-19）の蔓延による消費者の価値観や購買行動の変化を把握するため、4月から世界20か国で継続的な消費者意識調査を実施しており、日本の調査結果の一部をニュースリリースとして発表した。

詳細をみる

Show all insights

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6='{type=string, value=Supplier}', 7='{type=string, value=Supplier}', 8='{type=string, value=supplier}', 9='{type=string, value=供应商}', 10='{type=string, value=supplier}', 11='{type=string, value=Supplier}', 12='{type=string, value=supplier}', 13='{type=string, value=Supplier}', 14='{type=string, value=supplier}', 15='{type=string, value=Proveedores}', 16='{type=string, value=proveedores}', 17='{type=string, value=Supplier}', 18='{type=string, value=supplier}', 19='{type=string, value=Fornitori}', 20='{type=string, value=fornitori}', 21='{type=string, value=Supplier}', 22='{type=string, value=supplier}', 23='{type=string, value=Поставщикам}', 24='{type=string, value=supplier}', 25='{type=string, value=공급업체}', 26='{type=string, value=supplier}', 27='{type=string, value=サプライヤー}', 28='{type=string, value=supplier}', 29='{type=string, value=supplier}'}, {id=29281039699, createdAt=1589292157174, 1='{type=string, value=Blog}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 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Partnership}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=50}', 4='{type=number, value=0}', 6='{type=string, value=Data partnership}', 7='{type=string, value=Data partnership}', 8='{type=string, value=data-partnership}', 9='{type=string, value=数据伙伴关系}', 10='{type=string, value=data-partnership}', 11='{type=string, value=Data partnership}', 12='{type=string, value=data-partnership}', 13='{type=string, value=Data partnership}', 14='{type=string, value=data-partnership}', 15='{type=string, value=Data partnership}', 16='{type=string, value=data-partnership}', 17='{type=string, value=Data partnership}', 18='{type=string, value=data-partnership}', 19='{type=string, value=Data partnership}', 20='{type=string, value=data-partnership}', 21='{type=string, value=Współpraca w zakresie danych}', 22='{type=string, value=wspolpraca-w-zakresie-danych}', 23='{type=string, value=Партнерская программа обмена данными}', 24='{type=string, value=data-partnership}', 25='{type=string, value=데이터 파트너십}', 26='{type=string, value=data-partnership}', 27='{type=string, value=Data partnership}', 28='{type=string, value=data-partnership}', 29='{type=string, value=data-partnership}'}, {id=32791723767, createdAt=1595601979924, 1='{type=string, value=Privacy US}', 2='{type=option, value={id=3, name='Legal', order=2}}', 3='{type=string, value=50}', 4='{type=number, value=0}', 13='{type=string, value=Do not sell my personal information}', 14='{type=string, value=gfk-united-states-privacy-notice}'}, {id=29281039698, createdAt=1589292157172, 1='{type=string, value=Contact}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=60}', 4='{type=number, value=0}', 6='{type=string, value=Contact}', 7='{type=string, value=Kontakt}', 8='{type=string, value=kontakt}', 9='{type=string, value=联系方式}', 10='{type=string, value=contact}', 11='{type=string, value=Contact}', 12='{type=string, value=contact}', 13='{type=string, value=Contact}', 14='{type=string, value=contact}', 15='{type=string, value=Contacto}', 16='{type=string, value=contacto}', 17='{type=string, value=Contact}', 18='{type=string, value=contact}', 19='{type=string, value=Contatti}', 20='{type=string, value=contatti}', 21='{type=string, value=Kontakt}', 22='{type=string, value=kontakt}', 23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

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GfK Marketing Mix Evaluator

Assess campaign sales success

Quantify the impact of cross-media campaign elements on sales

Related Products

GfK Campaign Performance Analysis

GfK Ad Fit Optimizer

GfK Marketing Mix Modeling & Media Mix Optimizer

Related Insights

「2020年上半期 家電・IT市場動向」- コロナの影響受けるも家電小売市場規模は前年並み

イラストでみる、新型コロナウイルス感染症COVID-19による消費者の意識変化

新型コロナウイルス感染症COVID-19による消費者意識の変化

マーケティング

営業

プライシング

プロダクト

カテゴリーマネジメント

サプライチェーン

ビジネス・インテリジェンス

Tech and Durables –家電・IT製品–

Retail -小売–

Media and Entertainment -メディア＆エンターテインメント–

Consumer Goods -消費財–

Automotive -自動車–

Financial Services -金融サービス–

GfK Market & Retail Intelligence –市場動向-

GfK Brand Insights -ブランド-

GfK Marketing and Sales Effectiveness -マーケティング活動-

GfK Consumer & Shopper Intelligence -消費者-

GfK Media Measurement -メディア測定-

「2020年上半期家電・IT市場動向」- コロナの影響受けるも家電小売市場規模は前年並み