Campaign Performance Analysis (CPA)

Monitoraggio a 360 gradi delle performance delle campagne

Ottimizzare gli elementi del Marketing Mix su tutti i canali e i dispositivi

Per ottimizzare i budget pubblicitari, è importante monitorare e valutare la performance delle campagne su tutti i Media. Oggi i canali online sono sempre più importanti all’interno del Media Mix, perciò è ancora più importante valutare l'allocazione dei budget rispetto ai Media online e offline.

La nostra soluzione GfK Campaign Performance Analysis fornisce le informazioni necessarie per massimizzare tutti gli elementi del Marketing Mix, rispondendo alle seguenti domande:

Qual è stata la reach totale della mia campagna?
Qual è stata la reach generata per canale: TV, stampa, web e mobile?
Quanto è stata alta la reach incrementale generata dai diversi canali del Media Mix?
Qual è stata la performance della campagna e dei singoli canali sul target pianificato?
Qual è il profilo del target contattato dalla campagna?
Il budget per canale è stato allocato al meglio?
Su quali dispositivi è stata vista di più la mia campagna? (portatile, tablet o cellulare?)
Come posso aumentare l’efficacia della mia campagna?

Ottimizzare i touchpoint digitali, migliorare la Digital Media Strategy e misurare l’efficacia della campagna

In Italia, GfK Campaign Performance Analysis è basata sulla piattaforma di Sinottica, che misura in logica single source e multi-device l’individuo in tutti gli ambiti dell’agire. In particolare, misuriamo l’esposizione ai mezzi di comunicazione e la mettiamo in relazione ai consumi in diversi settori inclusi il largo consumo, viaggi, intrattenimento, tecnologia, energia, finanza, punti vendita e auto. Il tutto armonizzato con informazioni sull’esposizione alla pubblicità, che ci permette di restituire indicatori per tutti i canali media come la net reach, OTS, GRP.

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6='{type=string, value=Supplier}', 7='{type=string, value=Supplier}', 8='{type=string, value=supplier}', 9='{type=string, value=供应商}', 10='{type=string, value=supplier}', 11='{type=string, value=Supplier}', 12='{type=string, value=supplier}', 13='{type=string, value=Supplier}', 14='{type=string, value=supplier}', 15='{type=string, value=Proveedores}', 16='{type=string, value=proveedores}', 17='{type=string, value=Supplier}', 18='{type=string, value=supplier}', 19='{type=string, value=Fornitori}', 20='{type=string, value=fornitori}', 21='{type=string, value=Supplier}', 22='{type=string, value=supplier}', 23='{type=string, value=Поставщикам}', 24='{type=string, value=supplier}', 25='{type=string, value=공급업체}', 26='{type=string, value=supplier}', 27='{type=string, value=サプライヤー}', 28='{type=string, value=supplier}', 29='{type=string, value=supplier}'}, {id=29281039699, createdAt=1589292157174, 1='{type=string, value=Blog}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 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Partnership}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=50}', 4='{type=number, value=0}', 6='{type=string, value=Data partnership}', 7='{type=string, value=Data partnership}', 8='{type=string, value=data-partnership}', 9='{type=string, value=数据伙伴关系}', 10='{type=string, value=data-partnership}', 11='{type=string, value=Data partnership}', 12='{type=string, value=data-partnership}', 13='{type=string, value=Data partnership}', 14='{type=string, value=data-partnership}', 15='{type=string, value=Data partnership}', 16='{type=string, value=data-partnership}', 17='{type=string, value=Data partnership}', 18='{type=string, value=data-partnership}', 19='{type=string, value=Data partnership}', 20='{type=string, value=data-partnership}', 21='{type=string, value=Współpraca w zakresie danych}', 22='{type=string, value=wspolpraca-w-zakresie-danych}', 23='{type=string, value=Партнерская программа обмена данными}', 24='{type=string, value=data-partnership}', 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23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

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GfK Campaign Performance Analysis

Monitoraggio a 360 gradi delle performance delle campagne

Ottimizzare gli elementi del Marketing Mix su tutti i canali e i dispositivi

Ottimizzare i touchpoint digitali, migliorare la Digital Media Strategy e misurare l’efficacia della campagna

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GfK Marketing Mix Modeling & Media Mix Optimizer

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GfK Exposure Effects

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