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Nielsen and GfK begin a collaboration in the book industry


London/New York/Frankfurt and Nuremberg/Baden-Baden, 26 October, 2015 – A strong partnership for top-quality data – two of the world's leading market research institutes, Nielsen and GfK, are forming a partnership for targeted future cooperation within the book sector. This agreement was announced by the two companies to coincide with the Frankfurt Book Fair. The new cooperation is a milestone for international market research in the book industry. The collaboration is intended to help customers identify multinational trends and to more closely observe market developments. GfK and Nielsen have been investigating sales and consumer data across all sales channels in numerous countries for decades.

At the core of the cooperation are key figures from the world's largest audience market in the USA, as well as from the UK, the second largest book market in Europe. This industry-specific information obtained from Nielsen will be integrated into the GfK databases and provided to customers via the connected web tools. They provide a valuable overview of bestsellers, hot topics and successful authors in different genres, and enable conclusions on sales traffic in other countries such as Germany, Austria and Switzerland to be made.

Dr. Mathias Giloth, Managing Director of GfK Entertainment: "Which books from the UK might become bestsellers in Germany? What kind of hype is sweeping across the USA? The global success of titles such as "Girl on the Train" or "Diary of a Wimpy Kid" is causing the industry to ask these types of questions, because the book trade is changing. We are looking forward to providing a better overview of an increasingly internationalized market environment. Bringing together data from Nielsen and GfK is a crucial foundation for this."

Jonathan Stolper, SVP and Global Managing Director of Nielsen Book, said: "Having operated independently for many years, it is very exciting to be working with GfK and we hope this collaboration between the two companies will be a powerful proposition for clients and prospective clients. Our aim is to deliver market data that our clients need to fulfill their business requirements, wherever they are based. We anticipate that including the Anglo-American market data in the GfK modules will be the first step of a long-term collaboration between Nielsen and GfK in the field of book research."

More information:
Dr. Mathias Giloth, Managing Director, GfK Entertainment: mathias.giloth@gfk.com
Hans Schmucker, Specialist Communications, GfK Entertainment: hans.schmucker@gfk.com
Jonathan Stolper, SVP & Global Managing Director, Nielsen Book: Jona-than.Stolper@nielsen.com
Mo Siewcharran, Director of Marketing & Communications, Nielsen Book International: T: +44 (0)1483 712 300 or email: Mo.Siewcharran@nielsen.com

About GfK Entertainment

GfK Entertainment is one of the world’s leading market research data providers in the entertainment field. GfK Entertainment's extensive market research products and charts are used by publishing companies, music labels, distributors and retailers, as well as media and industry representatives in over 30 countries. They provide crucial guidance for the entire entertainment industry and analyze vital market information and trends. This data flow covers everything from e-commerce to digital download – providing information in customized reports.

About Nielsen Book

Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally. Nielsen runs the Registration Agencies (ISBN and SAN Agencies for UK & Ireland, ISTC), provides search and discovery products through its Nielsen BookData product range, electronic trading via Nielsen BookNet and PubEasy services, retail sales analysis via Nielsen BookScan and consumer research through its Books and Consumer Survey.

Nielsen acquired the business Intelligence and commerce solutions products: PubTrack ™ Digital, PubTrack ™ Christian, PubTrack™ Higher-Ed, and Books & Consumers, Global Ebook Monitor and custom research. Commerce Solutions products: PubEasy® and Pubnet® in 2013. This acquisition enhances Nielsen Book’s solutions portfolio and brings deeper insights and improved efficiencies to the global book industry.

Nielsen Book employs 100 staff in the UK. The company is wholly owned by Nielsen. For more information, please visit: www.nielsenbook.co.uk

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Nether-lands. For more information, visit www.nielsen.com.

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/gfk

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GfK SE, Corporate Communications
Jan Saeger
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D-90419 Nuremberg
Tel. +49 911 395 4440

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