12.12.2018

Infografica: come è andato il Black Friday nel Mondo

In tutto il mondo, le promozioni del Black Friday stanno diventando sempre più popolari, specialmente per quanto riguarda il settore dell'elettronica di consumo.

In mercati importanti come Germania, Regno Unito, Italia, Spagna, Francia, Polonia, Brasile e Russia, è stato registrato un incremento del fatturato del +125% rispetto a una settimana media. L'Italia ha mostrato l'incremento delle vendite più significativo (+ 42%) rispetto al Black Friday 2017, mentre quelli che hanno speso di più sono stati i consumatori brasiliani (1,2 miliardi di €).

Loudspeaker, Fotocamere, Mobile PC e TV sono stati tra i gruppi di prodotti che trainato le vendite durante questo periodo promozionale. Durante il Black Friday, oltre un terzo (35%) di tutti gli acquisti di TCG è stato effettuato online (rispetto al 29% della settimana media).

Infografica: I trend del Black Friday a livello internazionale

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Infografica: come è andato il Black Friday nel Mondo

Infografica: I trend del Black Friday a livello internazionale

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