(Senior) Consultant (m/f/d) Consumer Panel



Job Family


For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

As a (Senior) Consultant (m/f/d) in the field of hot drinks, you are the contact person for questions relating to market research, marketing, shopper marketing, category management and sales.

As a (Senior) Consultant Consumer Panel, you will have the following key accountabilities:

  • Management and consulting of a defined set of clients
  • Point of contact to clients with regards to shopper questions or queries
  • Creation of proposals for our customers, based on existing rate cards
  • Independent preparation and holding of result presentations and / or innovation workshops for clients (online and onsite at the client)
  • Optimization of internal work processes in coordination with the Line Manager
  • Analysis of the risks and potentials for the client brands with the help of our analysis tools AnalyzeIT, SimIT and other tools

Now that you know what a (Senior) Consultant Consumer Panel does, what skills, qualifications and experience do you need?

You have a personality with strong communication and interpersonal skills, who has a feeling for consumer goods markets and thinks and acts in a client-oriented mindset. You will therefore always meet daily challenges and you will need to face them with a solution-oriented and flexible manner. You are committed, think analytically and would like to contribute with your enthusiasm to our team.

  • At least 5 years of relevant professional experience in market research, marketing or sales
  • University degree (in economics / social sciences, ideally with a focus on marketing)
  • Strong analytical skills
  • Advanced presentation and communication skills
  • Fluent in German
  • Very good knowledge of English
  • Very good MS Office user skills
  • Experience with AnalyzeIT & SimIT is considered an advantage


Als (Senior) Consultant (m/f/d) im Bereich Heißgetränker sind Sie als Ansprechpartner für Fragen aus der Marktforschung, Marketing, Shopper Marketing, Category Management und Vertrieb verantwortlich.

Im Einzelnen umfasst Ihr Aufgabengebiet:

  • Persönliche Betreuung und Beratung eines definierten Kundenstamms
  • Erstellung von Konzeptvorschlägen sowie Beratung des Kunden, bzgl. der zur Kunden-Fragestellung passenden Analyseauswahl
  • Erstellung von Angeboten für unsere Kunden auf Basis vorliegender Ratecards
  • Eigenständige Vorbereitung und Durchführung von Ergebnispräsentationen und/ oder Innovations-Workshops bei Kunden
  • Optimierung interner Arbeitsabläufe in Abstimmung mit den Führungskräften
  • Analyse der Risiken und Potentiale für die Kundenmarke(n) mit Hilfe unseres Analysetools AnalyzeIT, SimIT sowie weiterer Tools

Folgende fachliche Voraussetzungen bringen Sie mit:

Sie sind eine kommunikations- und kontaktstarke Persönlichkeit, die ein Gespür für Konsumgütermärkte besitzt und dabei kundenorientiert denkt und handelt.
Den täglichen Herausforderungen begegnen Sie daher stets lösungsorientiert und flexibel. Sie sind engagiert, denken analytisch und möchten sich mit Ihrer Begeisterungsfähigkeit in unser Team einbringen.

  • Abgeschlossenes wirtschafts-/sozialwissenschaftliches Studium, idealerweise mit dem Schwerpunkt Schwerpunkt Marketing
  • Mindestens 2 Jahre relevante Berufserfahrung in der Marktforschung, Marketing/Vertrieb (auf Senior-Level mind. 5 Jahre)
  • Ausgeprägte analytische Skills
  • Sehr gute Englischkenntnisse
  • Sehr gute MS-Office Anwenderkenntnisse
  • Fortgeschrittene Präsentations- und Kommunikationsfähigkeiten
  • Erfahrung mit AnalyzeIT & SimIT wünschenswert

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to getting to know you!

Posted: 54 days ago

City: Nuremberg

Work Area: Commercial

Job Time: Full Time

Requisition ID: R00007342