(Senior) Consultant (m/f/d) Consumer Panel



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For over 80 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of ~9,000 employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and support your development within our international teams. We are proud of our heritage and our future: Currently we are in the latter stages of a transformational journey from a traditional market research company to a trusted provider of prescriptive data analytics powered by innovative technology. This is only possible with extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

Job Description

For our clients, everything revolves around the end user. It is therefore important retailers and manufacturers recognize this in order to be able to meet consumer needs and identify growth opportunities. With the help of the GfK Consumer Panel, we offer indispensable insights into consumer behavior, across all sales channels. We know about the purchasing behavior of consumers: Where do consumers look for new products? How do you find and compare these? How do you use new products and which factors influence your decisions and the entire process up to the point of purchase? We determine the most important consumer trends and focus on different shopper segments to identify ideal target groups for our clients. We recognize market opportunities and support the development of targeted growth strategies.

As a (Senior) Consultant, you will have following key accountabilities:

As a (Senior) Consultant (m/f/d) in the area of ​​multinational clients, you are responsible for supporting and advising our clients in precisely this area. In detail, your area of ​​responsibility includes:

  • Supporting and advising customers in their various product groups combined with client meetings and onsite presence
  • Sales planning and development of suitable measures to achieve goals in coordination with your manager
  • Analyzing panel data, making conclusions and recommendations for the client
  • Presenting the results and insights to the client
  • Independent organization of the internal implementation of customer requirements (e.g. "translate" briefings into adequate analysis solutions)
  • Economic use of resources - optimization of internal work processes in coordination with managers
  • Conducting lectures at client events

Now that we've introduced you to the position of (Senior) Consultant, what skills, qualifications and experience should you have?

You are a personality with strong communication skills, who has a feel for consumer goods markets and thinks and acts in a client-oriented manner. You are committed, think analytically and would like to contribute your enthusiasm to our team. You have the following professional requirements:

  • Completed degree in economics / social sciences, ideally with a focus on market research or marketing
  • Several years of professional experience in market research, marketing / sales or consulting
  • Very good knowledge of English (spoken & written)
  • Very good PC user skills (MS Office package)
  • Ideally Consumer Panel experience

Join our team and benefit from the following advantages:

  • Motivating team atmosphere
  • Exciting work environment that brings people together
  • Initial and ongoing trainings to support your development
  • Opportunities for personal and professional growth
  • Competitive salary package

This vacancy can be based in either our Nuremberg, Frankfurt or Hamburg offices.


Als Senior Consultant (m/f/d) im Bereich CP DE Multinational Clients sind Sie für die Betreuung und Beratung unserer Kunden in genau diesem Bereich verantwortlich. Im Einzelnen umfasst Ihr Aufgabengebiet:

  • Betreuung und Beratung von Kunden in deren verschiedenen FMCG Warengruppen verbunden mit Präsenz beim Kunden
  • Accountplanung und Entwicklung geeigneter Maßnahmen zur Zielerreichung in Abstimmung mit der Führungskraft
  • verantwortliche Analyse der Consumer Paneldaten, Schlussfolgerungen und Empfehlungen für den Kunden, Umsetzung in eine Präsentation
  • verantwortliche Präsentation der Analyseergebnisse beim Kunden
  • eigenständige Organisation der internen Umsetzung der Kundenanforderungen (z.B. Briefings in adäquate Analyselösungen „übersetzen")
  • wirtschaftlicher Einsatz der Ressourcen
  • Vorträge bei Kundenveranstaltungen

Sie sind eine kommunikations- und kontaktstarke Persönlichkeit, die ein Gespür für Konsumgütermärkte besitzt und dabei kundenorientiert denkt und handelt. Sie sind engagiert, denken analytisch und möchten sich mit Ihrer Begeisterungsfähigkeit in unser Team einbringen.

Folgende fachliche Voraussetzungen bringen Sie mit: 

  • abgeschlossenes wirtschafts-/sozialwissenschaftliches Studium, idealerweise mit dem Schwerpunkt Marketing
  • mehrjährige Berufserfahrung in der Marktforschung, Marketing/Vertrieb oder Consulting
  • sehr gute Englischkenntnisse
  • sehr gute PC-Anwenderkenntnisse (MS-Office-Paket)
  • idealerweise gute AnalyzeIT Kenntnisse

Diese Stelle kann entweder in unseren Büros in Nürnberg, Hamburg oder Frankfurt besetzt werden

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit. We make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to getting to know you!

Posted: 80 days ago

City: Nuremberg

Work Area: Commercial

Job Time: Full Time

Requisition ID: R00006559