Insights

Are you rethinking your 2022 strategy due to ongoing disruptions? Watch the replay of our virtual event.

How do consumers make their choices in 2022? Understand that, by joining Lenneke Schils in this webinar on behavior change & buyer choices. Watch now!

Watch now the free recording of our GfK webinar and learn more about the highlights, new features and applications of our geomarketing software.

Listen to our free on-demand webinar. Plan with confidence based on expert insight on the state of the consumer technology and durables market.

Five days at the start of November, 11 panel sessions, 46 presentations, and over 300 media professionals from 43 countries. Read the summary.

Chcesz dowiedzieć się więcej o najnowszym myśleniu, analizie danych i spostrzeżeniach? Sprawdź nagranie z naszego największego wydarzenia w 2021 roku i poznaj informacje, które pomogą Ci osiągnąć lepsze wyniki biznesowe.

Watch our webinar on-demand to find out about the major differentiators for online survival and success. #behavior-change

Join our webinar on 14 December for global and local level expert analysis of sales performance in key markets, channels and categories

Join our session: “Shaping tomorrow" which highlights future growth opportunities for the industry

What do consumers shop and where? How do shoppers value different grocery retailers in Sweden? Access recording now.

What do consumers shop and where? How do shoppers value different grocery retailers in Denmark? Watch the webinar on demand now!

Sustainable beliefs and ambitions are not always matched by actions. Learn how to manage this dificult disconnect in a recorded GfK insight session.

Watch here our presentation at this year’s ‘Sustainability Week: Countdown to COP26’ virtual event held by the Economist.

Let us inform you about the latest thinking, data analysis and insights! Join our digital event from 5-7 October and register for the sessions.

Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content

Make sense of today’s trends, tackle the challenges, and maximize opportunities offered by sustainability. Find out in our on-demand webinar.

Watch our on demand event and learn how AI-powered insights empower you to make data-centric decisions that win today and shape what happens tomorrow.

Sudden shocks, slow shifts – but what sticks? Watch our on-demand-webinar.

Take time out to make sense of soaring sales and supply shockwaves. Register for our free on-demand webinar..

Are you looking for green consumer data & trends, as well as sustainability research. We've got this webinar for you. Watch on demand now!

We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording on demand.

Watch the recording of our GfK webinar on RegioGraph 2021 and learn more about the new features of our geomarketing software.

Capitalize on seismic shifts in the tech landscape and consumer behavior. Watch the on-demand webinar.

GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.

GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel related topics and discussions during their 3 day event.

How disruption & innovation have transformed the purchase experience and FMCG. Watch this in-depth learning session featuring insights from GfK’s FutureBuy® and other studies,

Watch this on-demand webinar. The trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart home and other devices and services.

GfK is happy to announce its content partnership with ChannelHub’s Retail Connect event which will take place virtually between 3-5 November 2020.

GfK Distribution & Supply Chain Intelligence Global Manager Tatjana Wismeth, will hold a session titled: “HighTech Markets 2020+: How to Generate Growth in Uncertain Times”.

Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.

Don’t miss our webinar on June 30th and learn how you can get richer insights with single source segmentations.

Don’t miss our webinar on June 16th. In this global webinar we talk about where the market is headed, and how this path is being altered by COVID-19.

Don’t miss our webinar on 21st April. In Consumer trends in times of the Coronavirus: Shifting demand patterns in retail and e-tail.

Watch the recording of our webinar “RegioGraph 2020: Decide with confidence”...

Watch this webinar recording to go through the hard facts and insights on how the crisis has impacted, and is continuing to impact, distribution markets for tech and durables worldwide

Watch the recording of our GfK webinar.

Would you like to know how to optimize your supply chain management? Join our free partner webinar based on GfK point of sales and distribution panel data and discover more about today’s key tech trends.

How do you focus on the touchpoints in the shopper journey that really pay off?Join our experts on Nov 05 / 10 am (CET)

Find out how buyers are willing to change their buying behavior and what brands should do. Recording and presentation of the webinar is now available!

GfK Webinar: "Get the most of your category! Identify your potentials on the base of the relevant purchase criteria."  Register now!

Russia’s leading hosted buyer event for consumer technology and B2B Channels, DISTREE RUSSIA, will take place from May 29 to 31 in Moscow.

Watch the recording of our GfK webinar "RegioGraph 2019: New features".

It’s time to get up close and personal with Connected Consumers, the people who are shaping your brand today. Digital natives and internet savvy, these consumers are motivated by three things: freedom, acceleration and intimacy.  But is your brand delivering them? How can you keep up with consumers for whom change is a way of life?