Insights

Our Point of Sales (POS) Tracking helps you measure your market share and brand performance and benchmark it against your competition. We have built the world’s largest retail panel, and track products and deliver insights based on actual sales. Watch our video and find out more…

Black Friday is now the biggest sales event in the retail year in many key markets. GfK’s retail expert Michael McLaughlin explains how the end-of-year peak trading season changed and what this means for your promotional tactics and planning. Watch our video.

Today’s retail sector moves at lightspeed, and the pressure on commercial teams is intense. To hit your targets, you need to make the most of the critical moments in a product’s life - wherever you are. With our weekly sales app you can make informed decisions on-the-go. React fast to maximize sales impact and deliver the best return on investment during launches and promotions. Tap the app for the sales information you need to make tactical decisions anytime, anyplace.

By tracking demand using real sales data you can keep shoppers happy! Let our demand forecasts guide you.

Watch our video to fine-tune and optimize your cross-channel pricing.

Watch our video to maximize your sales and marketing investments by ensuring shopping baskets and carts are filled.

Watch our video to improve and optimize the conversion rate of brand browsers into your buyers.

Watch our video to discover exactly what it takes to turn consumers into your brand browsers.

Watch our video to explore the challenges, opportunities, research and benefits of identifying future consumer needs.

In our video we can help you to understand which of your media are delivering the best ROI - and which to invest more in to drive higher returns.

Wearables, mobile payments, smart homes or augmented reality, all make the list in this year’s ultimate Tech Trends guide. Watch our video.

How to discover the attitudes and behaviors of today’s connected consumer? Knowing their values, their motivations and learning why they act the way they do, is the path for your brand to engage and connect with customers all around the world. GfK Consumer Life provides you with a rich source of global consumer insights and trends. The main benefits? An exclusive client portal, offering on-demand access to all the insights that are essential to make the right decisions for your business - from launching a product to building sales or establishing a brand identity.

Watch the interview with Molemo Moahloli, Managing Director of GfK South Africa and General Manager for Audience Measurement & Insights for Sub-Saharan Africa, conducted with “The Red Zone”, where he answers key questions about the Connected Consumers and what they are expecting from brands.

Meet Chloe on her purchase journey for shoes! The proliferation of online fashion retailing and shoppers’ expectations have changed the way we shop. And it's important to know who and what are the big influencers for your brand.

The reach of social media is far and wide: influencing, inspiring and empowering consumers like never before. People connect with not just their friends and families, but also indirectly with everyone else who are connected with them! Social media allows them to speak not merely in words, but even in pictures and videos today. Understanding social media and social networking is crucial for brands in order to know how they can.

Digitalisation and mobile connectivity are altering the retail landscape by changing the way consumers research, shop and even pay for products. Mobile is changing this path to purchase  in ways never seen before and brands need to be with the customers at the right moments and influence their think at every point on this journey.

Mobile is connecting the world like never before. It is slowly becoming the most effective medium out there today as it provides unparalleled reach and engagement. How companies use  this medium via new the platforms being made available everyday will guide a lot of brand building for tomorrow.

Growth of mobiles, wearable's and IOT are changing the face of tech and how people with and interact with the world of tomorrow. Besides mobile, newer technologies like VR/AR and smart homes will impact how brands connect with tomorrows customers.

Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have with the brands they consume. Faced with a constantly evolving retail, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.

Technology plays a role on how consumers behave and interact with brands. Today’s consumers’ are more connected now than ever before. New dimensions of consumer values like freedom, creativity, adventure and learning are driving change and brand owners need to tap into these.

The media industry will never stand still and you need to keep up to date with current and future media consumption patterns. Whether you need to measure advertising efficiency, analyze customer loyalty, or develop and schedule content, we can help. Discover why our experts continue to be at the forefront of media measurement globally.

Watch our new film about synchronizing tomorrow’s car with the needs of the Connected Consumer GfK has partnered with the Institute of the Motor Industry to create a film about the future of car innovations and synchronizing these with the needs of the consumer. This film features and demonstrates how BMW UK is innovating and working with GfK to better understand the needs of the Connected Consumer.

It's time to think differently. Today's consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy. Are you ready? The future is now.

GfK provides travel insights based on life booking data from a growing number of sales points. Successful travel companies need an holistic view on each step of the booking journey.

In a world of communication overload and fragmented audiences, every message counts. Make sure you reach the right audience… with GfK.

Early adopters, especially Gen Y, are looking for a more connected driving experience. Find out how safety, autonomous driving and entertainment are driving demand for connected features

16-21 year olds are virtual natives: never out-of-the-loop, always on the go, texting, chatting, app-tapping, selfie-snapping, and online shopping. They have access to whatever they want, whenever they want and wherever they want it. How do young shoppers expect to be shopping in the future?

Which technology trends will be big this year? Where will we see the strongest growth of tech device ownership? How can businesses stay on top of this fast-changing environment? We interview GfK technology and media expert, Tilman Rotberg, to find out.

GfK's Laurens Van den Oever (Global Director, Travel) presents six lessons to understand the hybrid customer for the Travel industry.

The ‘connected car’ is a hot topic in the auto and consumer electronics industries. But what is the ‘connected car’ in the minds of consumers? Ultimately, what should brands do to optimize future success?