Insights, Data Science, Analysis Blog & Business Intelligence

21.03.2022

Articles

Five Audio Measurement trends to watch in 2022

Audio is in the midst of a revolution, listening consumption is up, digital audio platforms are growing larger by the day and podcasting has stepped into the mainstream.

15.03.2022

Articles

Before the COVID-19 pandemic, remote work was a luxury.

An internal study of the 8,500+ GfK workforce in 2021 found that staff wanted more flexibility in how and where they work.

08.03.2022

Articles

Optics 2022: online purchase, premiumization, ECP knows best, comfort

Sarah Bones, Global Strategic Insights Manager, on the major trends to look out for in Contact Lenses 2022

17.02.2022

Articles

Q&A with Jutta Langer on how to shake-up your strategic planning

How to avoid blind spots in your strategic planning when your company struggles to dedicate quality time to the multi-lens data interrogation that's needed.

31.01.2022

Articles

What’s Next in...Catering consumer goods

Discover how the catering consumer goods industry has evolved over the last five years, and what’s next for brands in this space. Read now!

07.12.2021

Articles

Creating a winning brand strategy post-Covid

In a fast-moving world, investing in authentic, compelling brand stories, supported by effective positioning and communication, is critical.

30.09.2021

Articles

Trust in your data: Best practices for data hygiene

Using data to drive decision-making has proven critical in 2021. Here’s how to ensure the data you’re using to make decisions is accurate, clean, and up to date this year and beyond.

15.09.2021

Articles

Is your business resilient enough to handle the era of rapid change?

Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.

01.09.2021

Articles

Future-proofing your business? Here’s how AI can help

AI predictive analytics can help you make intelligent-decisions, reduce bias, and unearth previously hidden insights. Here’s how.

05.08.2021

Articles

What’s next for brand marketing post-Covid?

What tactics will marketers need to adopt to gain clarity over their marketing efforts to succeed in an evolving and uncertain landscape.

29.06.2021

Articles

Navigating the marketing landscape in challenging times

Explore the actions taken by businesses as we come to terms with the pandemic, as well as strategies for how to succeed during times of uncertainty.

17.06.2021

Articles

Making sense of an uncertain world

Make sure every unit of your marketing spend delivers impact as consumers adapt to uncertainty and new norms. Is your business ready?

12.05.2021

Articles

Plan for Black Friday sales success in 2021

Our five guidelines for peak week sales planning and portfolio management

04.03.2021

Articles

Can your business survive without Artificial Intelligence?

From operating efficiency to your marketing plan, predictive insights and AI decision making can take your business strategy to the next level. Find out how consumer insights can drive disruptive innovation.

03.12.2020

Articles

If you know what sold on Black Friday, you can plan for the holiday ...

Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were a particular focus

19.10.2020

Articles

If you know this Black Friday will be like no other, you can take ...

How changes in shopping habits will affect your biggest sales season of the year.

10.06.2020

Articles

10 things we know about advertising and branding in this recession

We refer to some of the comments from Joe Staton, our Client Strategy Director, based in the UK. He participated in a roundtable webinar session on 17th April 2020. Hosted by Marketing Week editor Russell Parsons, Joe spoke alongside economist Dr Grace Kite and marketing effectiveness expert Peter Field.

14.05.2020

Articles

Perfect your promotional tactics with weekly sales insights

Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.

14.05.2020

Articles

Scale new sales peaks using weekly POS insights

Reliable weekly data gives sales management the insights they need to better plan for and maximize promotions, product launches and those all-important seasonal sales peaks.

14.05.2020

Articles

Weekly wins: Understanding the power of tactical sales insights

Learn how reliable weekly POS tracking gives you the insights you need to optimize promotions, product launches and those all-important seasonal sales events.

14.05.2020

Articles

Power your sales strategy with the GfK Consumer Insights Engine

The GfK Consumer Insights Engine helps you optimize your sales strategy by providing up-to-date insights on a retailer level at a global scale.

14.05.2020

Articles

Marketeers: Start your engines (and watch your campaigns land)

The GfK Consumer Insights Engine helps you optimize your marketing and advertising investments along the consumer purchase journey.

14.05.2020

Articles

Get ahead by getting inside the minds of your consumers

The GfK Consumer Insights Engine gives on-demand access to purchase behavior insights that will drive smarter, faster business decisions.

13.05.2020

Articles

Local knowledge: The key to optimizing your e-commerce marketing ...

Staying up to date with insights at country level will allow you to organize your e-commerce promotion strategy for maximum uplift.

13.05.2020

Articles

Local knowledge: The key to optimizing your e-commerce sales strategy

Staying up to date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance

13.05.2020

Articles

The importance of localizing your global e-commerce strategy

Staying up-to-date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance