Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
In a world where fact-based business guidance is now a given, what does the next generation of data-driven decisions – and decision makers – look like?
What are the key 2022 trends in the Consumer Technology and Durables industry? Read our infographic to discover the latest insights to help you stay ahead of 2022.
Are you rethinking your plans due to ongoing uncertainty? Join our online event on May 19 to hear how influential leaders untangle today’s ballooning complexities.
Audio is in the midst of a revolution, listening consumption is up, digital audio platforms are growing larger by the day and podcasting has stepped into the mainstream.
COVID-19 has accelerated trends in home entertainment products. Discover more as consumers demand higher-quality products that deliver richer experiences.
How to avoid blind spots in your strategic planning when your company struggles to dedicate quality time to the multi-lens data interrogation that's needed.
How much is the green goods market worth? What are the four barriers to sustainable shopping & how do consumers act sustainably? Learn more at GfK now!
Here’s a look at what the typical XR consumer looks like and how brands can tap into the tech market opportunity in addition to AR and VR technologies.
A generation of tech natives, Gen Z grew up in a digital world, so they have grown to understand the value of data and the importance of protecting it.
GfK’s Map of the Month for October illustrates the 2021 regional distribution of purchasing power for food via online and brick-and-mortar retail in Germany.
Using data to drive decision-making has proven critical in 2021. Here’s how to ensure the data you’re using to make decisions is accurate, clean, and up to date this year and beyond.
Watch the replays of our virtual event. We gathered industry experts to discuss the data, knowledge and technology that delivers relevant, actionable insights that drive sustained growth.
Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.
Understand consumers' mindset, lifestyles, and purchase decisions so you can tailor your strategies to connect with them with ease. Get a free sample report.
Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.
GfK’s Map of the Month for May shows the regional distribution of babies and toddlers younger than five years in Germany, Austria and Switzerland in 2021.
Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).
We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording on demand.
Free GfK Report:Online FMCG: Light vs. medium/heavy buyers in Germany. Which categories of online use have increased and decreased pre and during COVID-19?
From operating efficiency to your marketing plan, predictive insights and AI decision making can take your business strategy to the next level. Find out how consumer insights can drive disruptive innovation.
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.
GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel related topics and discussions during their 3 day event.
Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were a particular focus
GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.
How disruption & innovation have transformed the purchase experience and FMCG. Watch this in-depth learning session featuring insights from GfK’s FutureBuy® and other studies,