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White paper
Media and Entertainment|Media Measurement|Sweden|English

Using Programmatic advertising to reach highly defined target audiences


Today’s Connected Consumers are engaging with published content both online and offline using a wide range of devices, making targeting them increasingly complex. Global publisher Time Inc., already a key player in programmatic advertising, has been working in partnership with GfK to build a 3D understanding of consumer media consumption. Moving beyond impressions, sessions and searches made by consumers or devices, we have started from the point of view of the audience and the content to “put people back into data”.

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