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White paper
Market Opportunities and Innovation|GfK PackEdge|Australia|English

The critical role of packaging in innovation


Any business selling a product knows that having the right packaging is crucial for increasing sales. Consumers are overwhelmed with choice. Consequently, how items are presented to them in-store or online plays a major role in determining their final purchase decision.

Download our free whitepaper to explore the three challenges marketers and product teams face when it comes to packaging innovation. Our innovation experts also discuss how to make sure consumers love your new packaging and how to integrate packaging into your innovation process.

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