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White paper
Travel and Hospitality|United Kingdom|English

How do you maximise future opportunities in the river cruise sector


Finding your next crew of passengers

River Cruising is a growing sector but is it ready to attract the future consumer and reach its full growth potential?

In partnership with Accord, GfK conducted a study with 600+ consumers in the UK, investigating current perceptions of river cruising and uncovering what is likely to attract them to river cruising in the future.

Read more to find out where future opportunities exist, how to reach the future consumer as well as how to make your brand stand out in the crowded travel market.

Download here.