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White paper
Technology|Automotive|User Experience (UX)|Connected Consumer|Global|English

A compelling answer to the challenge of distracted driving


One of our clients in the emerging connected vehicle space sponsored research to understand the impact of new technology that incorporates precisely- and logically-placed audio cues on the driver experience.

Through this user experience research, we evaluated consumers' acceptance of the concept, examined the potential impact, and the assessed the value that potential car buyers place on this technology and its intended benefits.

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