Winning in-store: The 8 habits of highly successful point of sale programs
Webinar Date and Time
Tuesday, September 13, 2016, 2:00 PM ET
The stakes are high. Despite the steady spotlight on the explosion of eCommerce, most studies indicate that nearly nine out of ten consumer transactions are still happening in stores. It has never been more important for manufacturers and retailers alike to elevate the effectiveness of their POS programs to ensure a positive ROI from their significant POS investment.
Distilling down decades of experience in the POS space, as well as insights from related fields like print advertising testing and usability optimization, GfK has identified a short list of factors most vital to POS program success.
In this webinar, GfK's Joe Beier, EVP, Shopper & Retail Strategy, will:
- Provide a roadmap for POS success – for manufacturers, retailers and POS agencies
- Take a holistic view - covering a spectrum of executional concerns - from program design to in store execution to scorecarding and measurement
- Introduce a new platform to evaluate and optimize POS shopper impact prior to launch investment