Decoding Asia’s Connected Consumers | Singapore - Connected Consumer 2016
Decoding Asia’s Connected Consumers
by Stanley Kee, Managing Director for Southeast Asia, GfK
Mobile is connecting the world like never before. It is slowly becoming the most effective medium out there today as it provides unparalleled reach and engagement. How companies use this medium via new the platforms being made available everyday will guide a lot of brand building for tomorrow.
Watch Stanley Kee’s presentation highlights from GfK’s exclusive client event Singapore in 2016: The Connected Consumer.