Möchten Sie zur deutschen Seite wechseln?JaNeina
Media and Entertainment|Retail|Technology|Consumer Goods|Digital Market Intelligence|United Kingdom|English

Measuring Digital Ad Effectiveness


10:30 am

On the 18th February our experts, set the scene and explained the challenges facing brands advertising on digital today and showed how advertisers can now evaluate their campaign effectiveness?

Up until now, most marketers simply didn’t evaluate digital ads in particular, but in this webinar Arno Hummerston and James Howitt revealed how to evaluate digital ad campaigns – both in browser and in app - and shared the metrics that are finally available to brand managers to evaluate the impact of their digital ad spend and help plan winning campaigns, whether just on the mobile platform, or cross media.

Access the webinar on demand

Read some of our blogs for more insights:

Evaluating mobile ads: at last!

Mobile ad effectiveness set to change the world (at least a little bit) 

Measuring impact of digital campaigns, including mobile

The IAB believes digital ad measurement needs standardisation 

Contact us