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Inspiring Innovation


Inspiring innovation begins and ends with your consumer.

This past May, GfK and AARP presented “Innovation Inspirations” at the Front End of Innovation conference held in Boston, MA. Given the overwhelming feedback, we will be sharing these findings again via a webinar on Tuesday, June 7 at 2:00 PM EDT/11:00 AM PDT.

Jo Ann Jenkins, the CEO of AARP writes, “When we innovate, we disrupt aging. Through innovation, we are helping people 50+ confront their challenges and embrace their opportunities to the fullest extent possible.” AARP has a long history of innovating for the 50 plus consumer, and insights play a pivotal role in the organization's innovation process.

During this webinar, Kathy Sheehan, Executive Vice President of GfK Consumer Life | Roper Reports® shares three key trends that provided foundational learnings for understanding new and emerging needs of the 50 plus consumer. Marla J. Hetzel, Director of Innovation and Andreina Rangel, Senior Strategic Advisor, AARP, discuss how AARP has utilized these learnings to deliver AARP's market-oriented innovation success.

Click here to view the webinar recording.