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How to understand consumers' media usage and content consumption across devices


Using GfK's Crossmedia Visualizer, you will gain insights on digital media audiences and their behaviors to identify and reach your target audiences, determine the most relevant touchpoints and understand their purchase journey. Watch our video and find out more.


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Find out more about Crossmedia Visualizer

Explore 'Crossmedia Link' to capture and quantify cross-media consumer behavior across all devices


Read more in our blog article!

While traditional TV remains the go-to media channel to drive automotive brand image and reach a mass audience, online campaigns can add extra reach and help target a specific group. More specifically, you need to go mobile and devise content specifically for this channel.

Read our blog article
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