Driving change - cars and the Connected Consumer

GfK has partnered with the Institute of the Motor Industry to create a film about the future of car innovations and synchronizing these with the needs of the consumer. This film features and demonstrates how BMW UK is innovating and working with GfK to better understand the needs of the Connected Consumer.

Premiering at the IMI Annual Awards Dinner in London on March 10, 2016, this is one of a series of in-depth online programs entitled ‘Driving for Change’ – the future of the motoring industry. Using GfK’s extensive knowledge of today’s Connected Consumers, the film explores what new innovations will resonate with them in the automotive industry and beyond. 

Jack Bergquist, GfK UK Automotive Lead, says: “Smart technology is going to change the way we look at our cars. It’s not just a case of getting from A to B, but seeing them as an extension of our homes and making driving a lot less stressful”