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Media and Entertainment|GfK-MRI|United States|English

2018 Major sporting event viewing intent

22.02.2018

With 2018 being a milestone year for sports across the globe, we decided to take a look at how people intended to watch different sporting events, including the Winter Olympics, March Madness and the World Cup. Knowing the environment in which consumers plan to watch these events can greatly influence your ability to reach these consumers and their social circles, as well as their overall engagement with the content.

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