logo EN

11.05.2016

Using Programmatic advertising to reach highly defined target audiences

Today’s Connected Consumers are engaging with published content both online and offline using a wide range of devices, making targeting them increasingly complex. Global publisher Time Inc., already a key player in programmatic advertising, has been working in partnership with GfK to build a 3D understanding of consumer media consumption. Moving beyond impressions, sessions and searches made by consumers or devices, we have started from the point of view of the audience and the content to “put people back into data”.

Download our white paper now to learn more about programmatic advertising

Related Products

  • GfK Audience Ascription Modelling

    GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.

    Read more
  • GfK Cross Media Measurement

    The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.

    Read more
  • GfK Content Appreciation Solution

    Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.

    Read more

Related Insights

  • 22.06.2020

    Reports

    COVID-19 - Changes in online behavior across LATAM

    Which categories of online use are increasing and decreasing across LATAM?

  • 29.06.2020

    News

    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

  • 26.06.2020

    Reports

    GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

    Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

View all Insights