Singapore, 04.08.2016

Understand the habits of connected consumers in Asia Pacific

Insights into the digital behavior of consumers in Asia Pacific

Mobile internet access is increasingly becoming not just the first option, but also the preferred way for a large proportion of the online population across Asia Pacific to get connected. In fact, accessing the internet via the smartphone has become a daily activity for over 80 percent of some of the region‘s connected population. What are their media habits and what do they do on their smartphones? How are they engaging their favourite brands online?

People are connected every day, throughout the day

Messaging apps becoming remote controls for day-to-day living

Social is moving from simple networking to customer service and e-commerce

The Connected Asian Consumer study

GfK conducted The Connected Asian Consumer study in April – May 2016 amongst 8,000+ smartphone owners across Asia Pacific countries including China, Japan, India, Australia, Singapore, Indonesia, Thailand and Vietnam. Smartphone users who are online regularly were surveyed to gain a deeper understanding of consumers’ habits in the digital space.  

Download infographics:

People are connected throughout the day, every day

Messaging apps become remote controls for day-to-day living

Social is moving from simple networking to customer service and e-commerce

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 19.10.2020


    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

  • 23.09.2020


    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

  • 12.08.2020


    COVID-19 - Changes in online behavior across Europe - June

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country ...

View all Insights