18.04.2016
Choice has traditionally been about choosing one product over another. But today’s connected consumers want stores to do the work for them and display products side by side that meet a particular need state – for example, gin displayed next to limes.
One fifth (21%) of shoppers globally buy in-store because they can purchase multiple goods simultaneously. It’s the fifth most cited reason for buying in-store.
In a store, choice is about experiencing products for real. The primary reason for shopping in-store for 51% of shoppers is to see and feel the products before purchase. Price is more important for web shoppers – more than a half (55%) buy online to save money.
>> Explore the Future of Retail.