18.04.2016

Ultimate choice: Stores organized according to consumer need states that make multiple purchases easy

Your mission is to become curators of choice in-store.

Choice has traditionally been about choosing one product over another. But today’s connected consumers want stores to do the work for them and display products side by side that meet a particular need state – for example, gin displayed next to limes.

One fifth (21%) of shoppers globally buy in-store because they can purchase multiple goods simultaneously. It’s the fifth most cited reason for buying in-store.

In a store, choice is about experiencing products for real. The primary reason for shopping in-store for 51% of shoppers is to see and feel the products before purchase. Price is more important for web shoppers – more than a half (55%) buy online to save money.

>> Explore the Future of Retail.

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Ultimate choice: Stores organized according to consumer need states that make multiple purchases easy

Your mission is to become curators of choice in-store.

Related Products

GfK Point of Sales Tracking

GfK Shopper Behavior

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Related Insights

Geomarketing use case: Martlets

Map of the Month: FMCG share of brick-and-mortar retail turnover, ...

Map of the Month: Retail share of private consumption, Europe 2019

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