Personalization - are you ready for a serious relationship?
Can we be friends?
Did you know that young shoppers want to get up close and personal with brands but worry about the safety of their personal information online.
We now have more information on shopper behavior and interests than ever before. Customers leave a trail of data in the public domain when they shop or buy. We look at how this data can be used to help retailers better understand their customers, using personalization to build trust and to increase satisfaction and loyalty rather than to up-sell and cross-sell.
For more information, read the blog: "Can we be friends?"