23.05.2017
Consumers value time and experiences more than money and possessions
Time more important than money
Looking the top 2 (agreement) and bottom 2 (disagreement) boxes from on a 7-point scale:
- Internationally, three times more people firmly agree than disagree in wanting more time over more money
- Even among people with low income, twice as many firmly agree than disagree
- For those aged 60+, the gap narrows significantly
