The myth of Millennials – truly an unpredictable target group?

GfK Millennial Report

As Millennials are the new middle class of tomorrow, it is all the more important for companies to deal with this target group. This generation in particular, born between 1982 and 1996, stands out with their high ambivalence: Seeming differences unite in the world of these young adults. The combination of apparent contrasts also reflects in their consumer behaviour.

The GfK Millenial Report guides you through the world of Millennials: What concerns and what motivates them? How do they live? What makes them enthusiastic?

Our report does not simply remain on a descriptive level, but we offer valuable insights in combination with specific recommendations, which will help you to directly address and excite the Millennials. 

GfK Millenial Report is based on the data of one of the world’s longest-standing trend studies: GfK Consumer Life. Our global study delivers you extensive knowledge about values and attitudes of the consumers as well as a broad understanding for their daily life around the topics sport and leisure time, travel, traffic, nutrition, finance, shopping and technology. 

Have we aroused your curiosity? Contact us!

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

    Read more

Related Insights

  • 12.08.2020


    COVID-19 - Changes in online behavior across Europe - June

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country ...

  • 05.06.2020


    COVID-19 - Changes in online behavior across Europe

    Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and ...

  • 23.04.2020

    Landing pages

    Keeping shoppers loyal - An inventory of FMCG loyalty card programs ...

    Loyalty cards have arrived in all European markets. With most European households having joined one or more programs, it has become impossible to ...

View all Insights