logo
search
EN
logo
search

Home /

Insights /

Insight Detail

29.09.2016

The Connected Consumers and what they are expecting from brands

Today’s consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy.

We know from our research that Connected Consumers are able to consume media in a variety of ways across platforms and devices. This poses a very real challenge for all types of media measurement and especially clients operating within this space.

Watch the interview with Molemo Moahloli, Managing Director of GfK South Africa and General Manager for Audience Measurement & Insights for Sub-Saharan Africa, conducted with “The Red Zone”, where he answers key questions about the latest trends and what brands must consider when developing and implanting business strategies.

*Video via “The Red Zone”

Explore more about the world of the Connected Consumer

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Related Insights

  • 29.10.2020

    The Connected Consumers and what they are expecting from brands Reports

    COVID-19 - Changes in online behavior across Europe - September

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .

    Read more The Connected Consumers and what they are expecting from brands

  • 19.10.2020

    The Connected Consumers and what they are expecting from brands Articles

    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

    Read more The Connected Consumers and what they are expecting from brands

  • 23.09.2020

    The Connected Consumers and what they are expecting from brands Reports

    Know how sustainability concerns impact shopping behavior

    Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

    Read more The Connected Consumers and what they are expecting from brands
View all Insights