Welcome to the world of the Connected Consumer
Connected Consumers are different from past generations of consumer. They are pioneers in the way they live. They devour new technology, adopting and adapting it for every aspect of their lives. Being connected has brought huge benefits to consumers and caused fundamental shifts in their behavior. There are three key drivers to those changes: freedom, acceleration and intimacy. The all-encompassing nature of this transformation and the awe-inspiring speed at which it is happening means it can be a struggle for businesses to keep up. How can you maximize the opportunities the Connected Consumer offers?