GfK Kosmetika 2018 - nabídkový list/ GfK Cosmetics&Beauty 2018 - leaflet
The syndicated report by GfK Beauty&Cosmetics sets the goal to provide a comprehensive analysis of not only the offer but specifically the demand side of the Czech market with cosmetics and fragrances. It maps in detail attitudes, consumer and shopping behavior of customers regarding their buying cosmetic products, their awareness and preferences of distribution channels and chains, shopping for particular assortment categories. Typology of customers who buy cosmetics in an inseparable part of the report.
Nabídka studie ke stažení zde. Download the study proposal here.