Technical Consumer Goods: across Europe, one in five Euros is spent online

Our GfK Point of Sales Tracking data shows that online sales of Technical Consumer Goods (TCG) in Europe continued to grow during Q1-Q3 2016, reaching 22.5% with a 9% year on year growth rate since 2011.

All sectors, except Photo, grew significantly online. Small Domestic Appliances, Telco and Multifunctional Technical Goods (USB memory stick, memory cards, CDs/DVDs, cables, etc.) contributed all a strong 2-digit growth. Information Technology is the biggest TCG sector online with an online sales penetration of 26% in value terms compared to Consumer Electronics with 11%. Between countries, the share of Internet sales varies widely across Europe with Czech Republic leading the way at 41.1%.

Despite the continuous growth of Internet sales, more than two thirds (77.5%) of all TCG sales take place in a physical store.

Download our infographic for more key facts on online vs. traditional sales of TCG in Europe.

Online vs. traditional sales: key facts for Technical Consumer Goods (TCG) in Europe

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

    Read more

Related Insights

  • 16.07.2020


    Geomarketing use case: Martlets

    Find out in our use case how geomarketing helped our client Martlets optimize their delivery health care services.

  • 13.07.2020


    Map of the Month: FMCG share of brick-and-mortar retail turnover, ...

    GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.

  • 29.06.2020


    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

View all Insights