By 2020, 40% of consumers in Europe, the US and BRIC markets will be "iBrains", or Gen Z. The first generation fully immersed in smartphones and social media, these digital natives will drive disruption in retail. Always connected, they live in the fast lane.
If you are to succeed in the future, you will need to identify, predict and meet their needs. And you'll need to grab their attention to maximize the opportunities they offer retailers and manufacturers. Here is how!
Take a look at our presentation!
The connected shopper is price conscious, savvy, continually connected and highly demanding. Conquering them is a battle and to do so, you need to be armed with insights into exactly who they are and what they want.
The key to conquering connected shoppers lies in understanding them. In our free guide to the connected shopper, we unveil the five principles to success.
Download our 360° perspective on today's connected shoppers.