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Singapore, 22.08.2017

Singapore Television Audience Measurement

The official currency in Singapore

SG-TAM is the official source of television audience measurement in Singapore. Commissioned by IMDA, GfK operates and manages the integrated television audience measurement system, providing the complete audience for traditional television (TV panel), as well as those using fixed and mobile devices (digital panel), to access TV and video content. A representative panel of 1,200 households on the TV panel and 2,000 individuals on the digital panel are selected on special invitations to join the study.

Hear what industry experts have to say about the role of SG-TAM and its importance in contributing to the media industry in Singapore. 

Want to find out more about the digital behaviour or Singaporean consumers?

Download the Digital Landscape of Singapore preview report for more insights.

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