logo
EN

09.06.2017

Shopper et Marketplace by GfK à la conférence LSA

Le succès des marketplaces est fulgurant en France. Dans ce contexte, le magazine LSA leur consacre une journée de conférence pour envisager les spécificités de ce modèle, ses opportunités et les retours d'expérience d'acteurs du marché.

A cette occasion, Marc Benolol présentera les derniers chiffres GfK sur le circuit Marketplace, les tendances observées depuis début 2017 et les attentes Consommateurs. Il précisera également les synergies et différences clefs entre site en propre et marketplace.

Plus d'informations ici  et inscription auprès de l'organisateur

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

    Read more

Related Insights

  • 12.08.2020

    Reports

    COVID-19 - Changes in online behavior across Europe - June

    How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country ...

  • 05.06.2020

    Reports

    COVID-19 - Changes in online behavior across Europe

    Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and ...

  • 23.04.2020

    Landing pages

    Keeping shoppers loyal - An inventory of FMCG loyalty card programs ...

    Loyalty cards have arrived in all European markets. With most European households having joined one or more programs, it has become impossible to ...

View all Insights