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Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.

 

26.04.2016

‘Save today’ versus ‘Enjoy life today’

How strongly does the online population in each of 22 countries agree or disagree with the statement “I want to enjoy life today and will worry about savings and investments later”?

  • 38 percent disagree with having fun today and worrying about saving later, 34 percent agree and 25 percent are neutral
  • Women are more inclined to be savings-minded; men are evenly divided
  • Twenty-somethings beat teenagers on highest percentage of fun-lovers
  • Hong Kong is only country with over half of the online population in favor of saving today
Explore our complete free-of-charge study

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