logo
search
EN
logo
search

Home /

Insights /

Insight Detail

26.04.2016

‘Save today’ versus ‘Enjoy life today’

How strongly does the online population in each of 22 countries agree or disagree with the statement “I want to enjoy life today and will worry about savings and investments later”?

  • 38 percent disagree with having fun today and worrying about saving later, 34 percent agree and 25 percent are neutral
  • Women are more inclined to be savings-minded; men are evenly divided
  • Twenty-somethings beat teenagers on highest percentage of fun-lovers
  • Hong Kong is only country with over half of the online population in favor of saving today
Explore our complete free-of-charge study
Download Infographic Enjoy life (total)
Download Infographic Enjoy life (countries)

Related Products

  • GfK Out-of-Home Panel

    Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more

Insights

View all Insights

Incredible noise. Powerful signals. Welcome to gfknewron 2.0

Predict the future so you can win it with gfknewron

Connect all your relevant sales and consumer data into an easy to use, customized, AI-powered solution that enables you to react, plan, predict, pivot, and win. With gfknewron, what happens next is in your hands.

‘Save today’ versus ‘Enjoy life today’