logo EN

Leuven, 29.08.2019

Retail Reports Q2 2019: The Belgian non-food market stabilizes

The year starts well, with a value growth of +2%, but this upward trend unfortunately did not last very long. The non-food market ends stable in Q2 (value growth of +0, 03%) compared to the same period last year – due to a majority of the panels (mostly the smaller ones) facing negative numbers. Nevertheless, when we take the whole year 2019 into account, the market grows +1, 7%, thanks to the strong Q1.

After promising results for Consumer Electronics in Q1 (+2,3%), this market shows a substantial decline of -16, 5% in Q2, compared to the same period last year.

CE being the only panel making crazy growth jumps during the second quarter, the results for the rest of the panels are less startling. Information Technology (-0,5%) and Stationary (-0,2%) both hold close to stable, while Media & Entertainment (-3,5%), Fashion (-2,4%) and Photo (-7,6%) experience declines. On the positive side. Books (+2, 4%), DIY (+3, 5%), MDA (+2, 5%), SDA (+1, 9%) all show comfortable growth in Q2, with the biggest gains seen in Telecom (+9, 9%).

Read the full GfK Retail Reports Q2 2019 for analysis of: Retail in General - Consumer Electronics - Photo - Telecom - IT & Office - Major Domestic Appliances - Small Domestic Appliances  - Fashion - Home Improvement.

Related Products

  • GfK Point of Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Shopper Behavior

    Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more

Related Insights

  • 29.06.2020


    Map of the Month: Retail share of private consumption, Europe 2019

    GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

  • 26.06.2020


    GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

    Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

  • 24.06.2020


    GfK Expert Panel - The post-lockdown economy

    Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.

View all Insights