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Press|Global Study|Global|English

Global study: why try to look good?


What are the major (as opposed to minor) reasons that motivate people to try to look their best?
The top three motivations given across 22-countries are:

  • feel good about themselves
  • make a good impression on people they meet for the first time 
  • set a good example for their children

The study also shows:

  • Italians, Argentinians and Americans spend most time on personal grooming each week
  • Top 3 motivations change with age

Register to download the full findings by country, gender and age group

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