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Press|Global Study|Global|English

Global study: why try to look good?

25.01.2016

What are the major (as opposed to minor) reasons that motivate people to try to look their best?
The top three motivations given across 22-countries are:

  • feel good about themselves
  • make a good impression on people they meet for the first time 
  • set a good example for their children

The study also shows:

  • Italians, Argentinians and Americans spend most time on personal grooming each week
  • Top 3 motivations change with age

Register to download the full findings by country, gender and age group

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