What are the major (as opposed to minor) reasons that motivate people to try to look their best? The top three motivations given across 22-countries are:
- feel good about themselves
- make a good impression on people they meet for the first time
- set a good example for their children
The study also shows:
- Italians, Argentinians and Americans spend most time on personal grooming each week
- Top 3 motivations change with age
Here you can download the study.