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Reengaging Your Customers - Consumers and Their Banking Relationships

There is consistent evidence in analyzing consumer trends that Americans today are less focused on amassing possessions in defining what a “good life“ is and are more focused on enjoying life experiences with friends and family. Even home ownership, long the defining pinnacle of the American Dream, has diminished in priority, particularly since the Great Recession. This shift in attitude and values is reflected in the relationship consumers have with financial institutions as well. With a greater desire for stability, security and authenticity in their lives and with lingering distrust in the institutions that failed them in these regards just a few years ago, consumers are resetting their expectations of their financial partners.

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